Antoine Van Brussel interview on Customer satisfaction

Businesses today face numerous challenges in customer interactions, such as managing a wide diversity of contact channels (phone, email, chat, social media, …), and maintaining a comprehensive view of these interactions.

Technology offers solutions to help create value, but the key to satisfied customers remains foremost in the human factor of motivated employees. Businesses must equip them with the necessary tools to deliver excellent customer service flexibly and efficiently. The ideal scenario being one where customer-facing staff can focus on true value creation, while technology assists them upfront to filter or structure incoming inquiries. For instance, AI can analyze customer data to provide personalized experiences.